We’re all scrambling for time. What if we just gave up 1 percent of our collective TV watching time and applied it in more productive ways?
I found this video by Clay Shirky on what he calls the “Cognitive Surplus.”
Here some food for thought from his presentation:
- The whole Wikipedia project represents about 100 million hours of effort.
Here in the U.S. we watch about that, in TV ads, on a weekend!
- The internet population of the world watches about a trillion hours of TV a year.
If we just used 1 percent of that time for more worthwhile endeavors, that’s about 100 Wikipedia projects a year.
Hmmmm…I think I can give up 1 percent a year.